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Praia Irmao

Visual Identity, Campaign, Graphic Design

2025

Praia Irmao
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Praia Irmao
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Praia Irmao
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Praia Irmao

Irmao is a vibrant beach club and wellness center on the Costa da Caparica, Portugal, known for its bohemian-luxurious atmosphere, with handcrafted design, DJs, sports, gastronomy and a focus on art, creativity and diversity, being a place to relax, enjoy the sun, and events to enjoy with music and good vibes by the sea.

At its heart, the brand is joyful and expressive, never taking itself too seriously. There's a sense of playful irreverence and unexpected moments that spark curiosity and delight. Beneath that lightness lives confidence and sensuality of Irmao: bold, rockstar energy balanced with emotional warmth. Family, music, and environmental awareness. Ensuring that Irmão feels inclusive, culturally fluent, and socially conscious.

Collaboration with: Hugo Chevallier , Bernard Gerber (Graphic Design) , Julie Hedon (Marketing Manager) and Yan Altonian (Photographer)